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Contesso Contesso
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7 years ago
British entrepreneur Richard Branson has built a global business empire by:
A) relying on brand extension.
B) being the first to use smart cards in major markets.
C) developing local brands.
D) avoiding consumer businesses with established leaders.
E) restricting the "Virgin" name only to airlines.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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7 years ago
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