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seaweed seaweed
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To promote its Centrino wireless chip, Intel launched a global ad campaign that features different combinations of celebrities. These celebrities were chosen because they are widely recognized in the key world markets. This type of strategy is referred to as:
A) product-communications extension.
B) product extension-communications adaptation.
C) product adaptation-communications extension.
D) product-communication adaptation.
E) product invention.
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Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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seaweed Author
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7 years ago
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