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Excelsior Corp. launches a new hand-held personal digital assistant (PDA) for busy corporate ...

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Excelsior Corp. launches a new hand-held personal digital assistant (PDA) for busy corporate ...

Excelsior Corp. launches a new hand-held personal digital assistant (PDA) for busy corporate executives. The initial retail price is set at $699. One year later, in an effort to reach a broader market, the price is lowered to $299. Which of the following describes the pricing strategies used by Excelsior Corp?
A) skimming strategy followed by penetration strategy
B) penetration strategy followed by cost-based strategy
C) penetration strategy followed by skimming strategy
D) penetration strategy only
E) skimming strategy only

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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Smart ... Thanks!

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