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Contesso Contesso
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7 years ago
A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes a place for love, memories, and laughter. This is a classic example of:
A) emotional appeal.
B) rational appeal.
C) selling proposition.
D) advertising appeal.
E) creative appeal.
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Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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7 years ago
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This site is awesome
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this is exactly what I needed
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