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Contesso Contesso
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7 years ago
A company adopting a(n) ________ approach to worldwide PR activities gives the host-country practitioner maximum leeway to incorporate local customs and practices into the PR effort.
A) ethnocentric
B) regiocentric
C) local
D) polycentric
E) publicity
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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ko-evolveko-evolve
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7 years ago
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Contesso Author
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7 years ago
Correct Slight Smile TY
megan.xo
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Yesterday
this is exactly what I needed
jamesbove
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2 hours ago
Brilliant ツ
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