In China, consumers are reluctant to buy full-sized packages of unfamiliar imported products. In ...

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In China, consumers are reluctant to buy full-sized packages of unfamiliar imported products. In ...

In China, consumers are reluctant to buy full-sized packages of unfamiliar imported products. In such a marketing environment, sampling is an appropriate promotional strategy.
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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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seaweed Author

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Thanks so much!

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