Conclusive research is conducted on a small and nonrepresentative sample, so the findings should be ...

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Conclusive research is conducted on a small and nonrepresentative sample, so the findings should be ...

Conclusive research is conducted on a small and nonrepresentative sample, so the findings should be regarded as tentative and should be used as building blocks for further research.

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Basic Marketing Research

Edition: 4^th

Author: Malhotra

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