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bosmann bosmann
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7 years ago
Disadvantages of focus groups include all of the following EXCEPT:
A) tendency to regard findings as conclusive.
B) difficulty in moderating focus groups.
C) completely skilled moderators are rare.
D) coding, analysis, and interpretation are difficult.
E) respondents are generally spontaneous.
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Basic Marketing Research

Basic Marketing Research


Edition: 4th
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banterobantero
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