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Which of the following statements is NOT correct about computer-assisted telephone interviewing ...

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Which of the following statements is NOT correct about computer-assisted telephone interviewing ...

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?
A) The computer checks the responses for appropriateness and consistency.
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated.
C) Multiple questions appear on the screen at one time.
D) Interim and update reports on data collection or results can be provided almost instantaneously.

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Basic Marketing Research

Edition: 4^th

Author: Malhotra

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Jeleci Author

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