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Home Q & A Board Other Fields Homework Help Business Marketing
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bosmann bosmann
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7 years ago
Which of the following describes a measurement scale in which respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other?
A) a comparative scale
B) a continuous rating scale
C) an itemized rating scale
D) a Likert scale
E) extreme scaling
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
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banterobantero
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#1
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7 years ago
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bosmann Author
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7 years ago
Good timing, thanks!
smi3
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Yesterday
Brilliant ツ
choih94
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2 hours ago
Smart ... Thanks!
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