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Jeleci Jeleci
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7 years ago
Which of the following types of scales is described as a seven-point rating scale with end points associated with bipolar labels that have semantic meaning?
A) Likert scale
B) semantic differential
C) Stapel scale
D) balanced rating scale
E) siete scales
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Basic Marketing Research

Basic Marketing Research


Edition: 4th
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banterobantero
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7 years ago
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Jeleci Author
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#2
6 years ago
Excellent answer
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