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Jeleci Jeleci
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7 years ago
An approach for assessing reliability, which requires two equivalent forms of the scale to be constructed, and then measures the same respondents at two different times using the alternate forms is called ________.
A) test-retest reliability
B) alternative-form reliability
C) internal consistency reliability
D) random reliability
E) binary reliability
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Basic Marketing Research

Basic Marketing Research


Edition: 4th
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spicerspicer
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7 years ago
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Jeleci Author
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#2
6 years ago
Thanks for the answer Smiling Face with Open Mouth
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