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bosmann bosmann
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7 years ago
________ is a form of internal consistency reliability in which the items constituting the scale are divided into two halves, and the resulting half scores are correlated.
A) Split-half reliability
B) Test-retest reliability
C) Alternative-form reliability
D) Random reliability
E) Correlated half-scores
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
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spicerspicer
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7 years ago
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bosmann Author
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7 years ago
Good timing, thanks!
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Yesterday
Just got PERFECT on my quiz
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2 hours ago
Smart ... Thanks!
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