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Jeleci Jeleci
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7 years ago
________ is used to assess the reliability of a summated scale and refers to the consistency with which each item represents the construct of interest.
A) Test-retest reliability
B) Alternative-form reliability
C) Internal consistency reliability
D) Random reliability
E) Summated reliability
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Basic Marketing Research

Basic Marketing Research


Edition: 4th
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banterobantero
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7 years ago
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Jeleci Author
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#2
6 years ago
Thank you Slight Smile
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