Top Posters
Since Sunday
e
4
h
4
h
4
m
3
d
3
B
3
o
3
w
3
H
3
a
3
c
3
k
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Jeleci Jeleci
wrote...
Go to Answer
Posts: 1661
Rep: 0 0
7 years ago
________ is the extent to which differences in observed scale scores reflect true differences among objects on the characteristic being measured, rather than systematic or random errors.
A) Reliability
B) Validity
C) Effectiveness
D) Consistency
E) Substantive difference
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
Read 126 times
2 Replies
Replies
Answer verified by a subject expert
banterobantero
wrote...
#1
Top Poster
Posts: 847
Rep: 9 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Jeleci Author
wrote...
#2
7 years ago
Thanks for the answer Smiling Face with Open Mouth
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1308 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 793
  
 1363
  
 494