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Home Q & A Board Other Fields Homework Help Business Marketing
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Jeleci Jeleci
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7 years ago
________ is the extent to which differences in observed scale scores reflect true differences among objects on the characteristic being measured, rather than systematic or random errors.
A) Reliability
B) Validity
C) Effectiveness
D) Consistency
E) Substantive difference
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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banterobantero
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7 years ago
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Jeleci Author
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#2
7 years ago
Thanks for the answer Smiling Face with Open Mouth
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