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Home Q & A Board Other Fields Homework Help Business Marketing
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bosmann bosmann
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7 years ago
Regarding international marketing research, which of the following statements is (are) true?
A) Only one pretest is recommended in cross-national studies.
B) Demographics questions can be used without modification in cross-national studies.
C) Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels.
D) Personal interviewing is the dominant survey method.
E) C and D
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
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banterobantero
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7 years ago
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bosmann Author
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7 years ago
Thanks for your help!!
kh540941
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Yesterday
Smart ... Thanks!
dedricgard
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2 hours ago
Thanks
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