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bosmann bosmann
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7 years ago
Discarding unsatisfactory responses from collected data may have merit in all of the following situations EXCEPT:
A) when the proportion of unsatisfactory respondents is small.
B) when the sample size is large.
C) when the unsatisfactory respondents differ from satisfactory respondents in obvious ways.
D) when the proportion of unsatisfactory responses for each of these respondents is large.
E) responses on key variables are missing.
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
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spicerspicer
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bosmann Author
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7 years ago
You make an excellent tutor!
julymontalvo
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Yesterday
Thank you, thank you, thank you!
Helpmeplease11
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2 hours ago
Brilliant ツ
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