× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
G
4
K
3
m
2
c
2
r
2
p
2
s
2
s
2
b
2
c
2
R
2
c
2
New Topic  
goji.go goji.go
wrote...
Posts: 5977
11 years ago
What is a market segment and what do marketers look for when defining a market segment?
Read 340 times
2 Replies
Diesel

Related Topics

Replies
bbb
wrote...
11 years ago
A market segment is a subgroup of potential customers who share similar characteristics and therefore have similar product needs and preferences. Marketers choose those market segments that offer the greatest profit potential, and these become the target markets.
goji.go Author
wrote...
11 years ago
Thanks Smiling Face with Open Mouth
Diesel
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1123 People Browsing
Related Images
  
 163
  
 309
  
 630