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Home Q & A Board Other Fields Homework Help Business Marketing
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Pandos Pandos
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6 years ago
Mass marketers such as Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
a. undifferentiated targeting
b. differentiated targeting
c. target marketing
d. concentrated targeting
e. mass customization
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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Pandos Author
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6 years ago
Good timing, thanks!
nicolepope23
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Yesterday
You make an excellent tutor!
jbarnett14
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2 hours ago
Thanks
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