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matashola matashola
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7 years ago
Which of the following is NOT a common measure of a market segment’s attractiveness?
a.   market growth
b.   net marketing contribution
c.   competitive intensity
d.   market access
e.   All of the above are measures of market segment attractiveness.
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Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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7 years ago
Thanks for providing this
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