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Tripp runs a product development division at a software company. His division was focused on ...

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Tripp runs a product development division at a software company. His division was focused on ...

Tripp runs a product development division at a software company. His division was focused on producing a word processing software that performs better and has more features than any competitive product, so they added every feature that was technically feasible. However, they found that consumers were satisfied with fewer features and unwilling to pay more for the advanced software. Tripp and his team suffered from ________.
A) over-segmentation
B) marketing myopia
C) target marketing
D) marketing vision
E) technology devotion

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Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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