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dorean dorean
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7 years ago
In the RENTAL CAR MINI CASE, Rosetta focuses on vacation travelers, as opposed to business travelers. Dividing the market in this way is known as ________.
A) sociocultural segmentation
B) psychological segmentation
C) geographic segmentation
D) psychographic segmentation
E) demographic segmentation
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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7 years ago
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dorean Author
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7 years ago
this is exactly what I needed
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
wrote...

2 hours ago
Smart ... Thanks!
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