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chinka chinka
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7 years ago
The degree of a consumer's willingness to adopt new products and services shortly after they have been introduced is known as ________.
A) consumer innovativeness
B) consumer understanding
C) consumer ethnocentrism
D) consumer perception
E) consumer materialism
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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7 years ago
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