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dorean dorean
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6 years ago
When describing consumer innovativeness, the term "global innovativeness" refers to ________.
A) a high degree of rigidity that an individual displays toward the unfamiliar
B) a pattern of actions or responses that indicate early acceptance of change and adoption of innovations
C) a high level of demonstrated consumer ethnocentrism
D) a tendency for innovativeness to exist within a very specific domain or product category
E) a tendency for innovativeness to exist independent of any context
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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handsome93handsome93
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4 years ago
thanks
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