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chinka chinka
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6 years ago
Paula is a regular at Gino's Italian Bistro. She likes going there because the staff always recognizes her, greets her by name, and makes her feel welcome at the restaurant, so she feels an emotional connection with the staff and the restaurant. This is an example of the ________ component of her attitude toward Gino's.
A) affective
B) perspective
C) cognitive
D) conative
E) situational
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Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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