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chinka chinka
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6 years ago
In order to reduce ________, consumers can rationalize their purchase decision as being wise, seek out advertisements that support their choice, try to "sell" friends on the positive features of the brand, or look to known satisfied owners for reassurance.
A) post-purchase dissonance
B) attitude formation
C) emotionally charged states
D) subjective norms
E) defensive attribution
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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6 years ago
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chinka Author
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6 years ago
this is exactly what I needed
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Yesterday
Good timing, thanks!
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2 hours ago
Smart ... Thanks!
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