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chinka chinka
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7 years ago
In the CAR MINI CASE, Subaru's portrayal of its station wagon as a car designed for young people who need extra cargo space to accommodate their active lives appeals to Carl because that is how he sees himself. In this way, Subaru is appealing to the ________ function to change attitudes toward station wagons.
A) knowledge
B) ego-defensive
C) value-expressive
D) competitive
E) utilitarian
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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chinka Author
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7 years ago
Good timing, thanks!
lipop
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Yesterday
Thanks
hannahspillett
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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