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dorean dorean
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6 years ago
Marketers can help consumers relieve their dissonance by including messages in their advertising specifically aimed at reinforcing consumers' decisions by complimenting their wisdom, offering stronger guarantees or warranties, increasing the number and effectiveness of its services, or providing detailed brochures on how to use its products correctly.
A) True
B) False
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
Read 98 times
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saltiesaltie
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6 years ago
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dorean Author
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6 years ago
Perfect
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