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chinka chinka
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6 years ago
When the material presented first produces a greater effect than material presented later, this is known as the ________. When the material presented last produces a greater effect than material presented earlier, this is known as the ________.
A) central route to persuasion; peripheral route to persuasion
B) positive message framing; negative message framing
C) peripheral route to persuasion; central route to persuasion
D) primacy effect; recency effect
E) recency effect; primacy effect
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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chinka Author
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6 years ago
Good timing, thanks!
yen
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Yesterday
Thank you, thank you, thank you!
IvanaVR
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2 hours ago
Smart ... Thanks!
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