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dorean dorean
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7 years ago
Lonnie is responsible for online customer acquisition at a direct marketing firm. His objective is to drive low-cost, high quality traffic to the company's website. Which metric would be the best indicator of how efficiently he spent his online advertising budget?
A) time spent
B) page views
C) unique visitors
D) return visits
E) cost per unique visitor
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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7 years ago
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dorean Author
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#2
6 years ago
Literally awesome, thanks
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