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Posts: 215
4 months ago

Question 1.

For an MBO (management by objectives) system to work, one of the four criteria that the unit's objectives must meet is that objectives must be stated quantitatively whenever possible.

• true

• false

Question 2.

A good illustration of a marketing objective would to "decrease customer acquisition costs by 1.5 percent per quarter."

• true

• false
Textbook 
Marketing Management
Edition: 13th
Authors:
Read 22 times
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Do What Makes You Come Alive
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Answer verified by a subject expert
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Posts: 190
4 months ago
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Answer 1

true

Answer 2

true
1
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4 months ago
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