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tlc_71111 tlc_71111
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Posts: 507
5 years ago

Question 1.

For an MBO (management by objectives) system to work, one of the four criteria that the unit's objectives must meet is that objectives must be stated quantitatively whenever possible.

• true

• false

Question 2.

A good illustration of a marketing objective would to "decrease customer acquisition costs by 1.5 percent per quarter."

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Do What Makes You Come Alive
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Curtis x.Curtis x.
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Posts: 377
5 years ago
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tlc_71111 Author
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5 years ago
Thanks
Do What Makes You Come Alive
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