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When measuring the demographics of a site's visitors, marketers are likely to be concerned with ...

When measuring the demographics of a site's visitors, marketers are likely to be concerned with ________.
A) determining how to improve the sell rate and reduce the cost per impression
B) examining which demographic profiles have the most engagement
C) evaluating whether content is a good match with users and whether it converts many into buyers
D) examining how the target audience navigates around the site
E) all of the above

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 84 times

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dorean Author

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7 years ago

Literally awesome, thanks

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