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elpkiosk elpkiosk
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7 years ago
Past performance and reputation of the brand, and the image and attractiveness of the spokesperson used are all factors on which ________ is judged.
A) endorser credibility
B) advertisement acceptability
C) advertising creativity
D) source credibility
E) brand appeal
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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elpkiosk Author
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#2
7 years ago
Extremely helpful
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