What do tracking studies show?

debbyFlynn

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7 years ago

What do tracking studies show?
A) performance of a marketer's brand over time
B) past performance of a brand
C) the break-even point for a campaign
D) inquiries from an advertisement
E) return on investment for the campaign

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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You make an excellent tutor!

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