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dorean dorean
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6 years ago
The ________ method measures opinion leadership by tracking person-to-person communications about a product or brand among members of a community where most people know each other by name.
A) heuristic
B) key informant
C) self-designating
D) sociometric
E) Klout
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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dorean Author
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6 years ago
This helped my grade so much Perfect
julymontalvo
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Yesterday
Smart ... Thanks!
bioc
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2 hours ago
this is exactly what I needed
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