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dorean dorean
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7 years ago
The ________ method measures opinion leadership by tracking person-to-person communications about a product or brand among members of a community where most people know each other by name.
A) heuristic
B) key informant
C) self-designating
D) sociometric
E) Klout
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Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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