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chinka chinka
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6 years ago
Derek was the primary decision maker when it came to automotive purchases in his household, but asked for and considered feedback from his wife and children when they went to purchase a new car. Derek's approach makes the car purchase an example of a(n) ________.
A) heuristic decision
B) husband-dominated decision
C) autonomic decision
D) joint decision
E) wife-dominated decision
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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