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elpkiosk elpkiosk
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7 years ago
The most sophisticated geodemographic segmentation is Nielsen's PRIZM®, which combines sociodemographic and demographic factors with consumer buying and media exposure data to locate consumers with similar lifestyles and buying behaviors.
A) True
B) False
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Consumer Behavior

Consumer Behavior


Edition: 11th
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handsome93handsome93
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elpkiosk Author
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#2
6 years ago
Extremely helpful
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