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chinka chinka
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6 years ago
Which of the following is true of JND?
A) Making drastic changes to a company's logo to an extent well beyond consumers' JND allows companies to update their image without losing their ready recognition.
B) Making product improvements that far exceed consumers' JND is likely to maximize company revenues.
C) Decreasing prices below consumers' JND is likely to cause a significant rise in sales.
D) Increasing prices below consumers' JND is likely to go unnoticed by consumers.
E) There is no JND for decreased product volume sold in existing packaging.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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6 years ago
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