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dorean dorean
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7 years ago
Which of the following is NOT true about the effect of expectations and motives on perceptions?
A) Stimuli that conflict sharply with expectations often receive less attention than those that conform to expectations.
B) People see what they expect to see based on familiarity, previous experience, and expectations.
C) Irrelevant sexuality can distract from the ad's main message.
D) There is decreased awareness of stimuli that are irrelevant to a consumer's needs.
E) People tend to perceive the things they need or want.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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saltiesaltie
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7 years ago
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dorean Author
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