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chinka chinka
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7 years ago
Marketing scholars who believe the ________ believe three exposures to an advertisement are needed: one to make consumers aware of the product, a second to show consumers the relevance of the product, and a third to remind them of the product.
A) three-knock standard
B) three-experience rule
C) three-hit theory
D) three-introduction principle
E) three-exposure norm
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Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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chinka Author
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7 years ago
This calls for a celebration Person Raising Both Hands in Celebration
smi3
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Yesterday
Helped a lot
hannahspillett
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2 hours ago
Thanks
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