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Home Q & A Board Other Fields Homework Help Business Marketing
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elpkiosk elpkiosk
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6 years ago
In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior.
A) micromarkets
B) subcultures
C) microsocieties
D) mass markets
E) individual markets
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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saltiesaltie
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elpkiosk Author
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#2
6 years ago
Extremely helpful
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