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The income, social class, age, and sex of target customers may differ dramatically between two ...

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The income, social class, age, and sex of target customers may differ dramatically between two ...

The income, social class, age, and sex of target customers may differ dramatically between two different countries. This is an example of which of the following basic research issues in cross-cultural analysis?
A) differences in language and meaning
B) differences in marketing segmentation opportunities
C) differences in consumption patterns
D) differences in perceived benefits of products and services
E) differences in economic and social conditions and family structure

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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