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The availability of professional consumer researchers can vary considerably from country to country. ...

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The availability of professional consumer researchers can vary considerably from country to country. ...

The availability of professional consumer researchers can vary considerably from country to country. This is an example of which of the following basic research issues in cross-cultural analysis?
A) differences in language and meaning
B) differences in marketing research possibilities
C) differences in consumption patterns
D) differences in perceived benefits of products and services
E) differences in economic and social conditions and family structure

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 95 times

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