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dorean dorean
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7 years ago
When the translation of the Pepsi slogan, "Come alive with the Pepsi Generation" translated to mean "Pepsi will bring your ancestors back from the dead" in Taiwan, it was an example of a(n) ________.
A) collectivistic appeal
B) individualistic appeal
C) linguistic barrier
D) legal barrier
E) product adaptation
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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7 years ago
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