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Home Q & A Board Other Fields Homework Help Business Marketing
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dorean dorean
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6 years ago
The degree to which potential customers perceive new products as superior to existing substitutes is its ________.
A) relative advantage
B) complexity
C) observability
D) compatibility
E) trialability
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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6 years ago
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dorean Author
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6 years ago
Good timing, thanks!
Katey_maree
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Yesterday
You make an excellent tutor!
zbmallo3
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2 hours ago
Thank you, thank you, thank you!
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