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Home Q & A Board Other Fields Homework Help Business Marketing
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elpkiosk elpkiosk
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7 years ago
Ashley is a marketer for Barry's Ice Cream Sandwiches. Barry's is considering reducing the number of sandwiches in a pack from 12 to 10 without reducing the price. In order to anticipate consumers' response to this kind of effective price increase, Ashley is reviewing records of customer complaints received two years ago, when Barry's reduced its packs from 15 to 12 sandwiches. These records constitute ________.
A) a focus group
B) primary data
C) a test market
D) internal secondary data
E) external secondary data
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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