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Some toothpastes advertise that they fight cavities. Others promote tooth whitening. Labeling toothpastes in this way is an example of what kind of consumer marketing segmentation?
A) geographic segmentation
B) benefit segmentation
C) user-rate segmentation
D) demographic segmentation
E) psychographic segmentation
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Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
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eyemak83eyemak83
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