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2 years ago
How does direct mail marketing differ from catalog marketing?
A) Companies such as Sears and LL Bean have mainly used direct marketing over the years.
B) Catalog marketing culls consumer names from lists of target audiences.
C) Direct mail marketing relies heavily on telemarketing.
D) Direct mail marketing utilizes the mail as a way to reach customers.
E) Catalog marketing includes all of the information consumers need to purchase products within the mailed piece itself.
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Business: A Practical Introduction

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I have no special talent. I am only passionately curious

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2 years ago
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E -- Direct mail marketing consists of mailed brochures, letters, and pamphlets that make customers aware of sales and promotions. Catalog marketing, however, consists of mailing customers catalogs from which they may choose merchandise to be ordered via mail, telephone, or online.
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2 years ago
Exactly the answer I needed
I have no special talent. I am only passionately curious

Albert Einstein
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