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prodeco prodeco
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7 years ago
Which of the following, if true, most strengthens the argument for continuing direct mail marketing?
A) The consumers that direct mail marketing reaches are much better prospects compared to those reached by advertising.
B) Direct mail marketing accounts for 34 percent of all U.S. direct marketing spending.
C) Direct mail marketing has proven to be successful for promoting certain product types, such as cosmetics and designer apparel.
D) The growth of direct mail marketing has been explosive, with customers being flooded with such material.
E) Telephone marketing, another form of direct marketing, is becoming easier to use due to auto-dialers.
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Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
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weshonweshon
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7 years ago
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prodeco Author
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You make an excellent tutor!
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